New project alert – Grime showcase in Rio at the Olympics

We’ve been hard working on a fantastic new project, a grime showcase in Rio produced by new D Digital client British Underground! Launched with a fabulous piece in the Evening Standard with young grime MC Elf Kid, we’ve also landed some great pieces in the Times and USA Today. Check out the video below too!

UK Country superstar duo THE SHIRES to perform at 2015 BBC Music Awards

      Album chart dominating British country superstars The Shires (Crissie Rhodes and Ben Earle) today announced they will join acts including: Rod Steward, James Bay, Ellie Goulding, Little Mix, Hozier, Jess Glynne and One Direction performing at this year’s 2015 BBC Music Awards, which will be hosted by Chris Evans and Fearne Cotton and take place on Thursday 10 December. The Shires, who are currently on tour in the U.S with fellow country band Little Big Town, stated: “It is an honour to be asked to perform at this year’s BBC Music Awards. The BBC have been amazing this year, backing us at every opportunity, especially at Radio 2 who have played our music extensively! What a way to finish the year. It’s been awesome and we are so grateful to our fans who have made it all possible.” The Shires BBC Music Award performance will top off a incredible year for the Brit Country superstars whose chart debut Brave rocketed into the top 10 on its release earlier this year, making them the first ever British country band to land a top 10 record in the UK and one of the biggest break through acts of 2015. A whirlwind summer schedule followed, with triumphant performances at events and venues from Glastonbury, Isle Of Wight and London’s Hyde Park to the home of country, Nashville’s Grand Ole Opry. The Shires brought 2015 to a close with a much anticipated headline tour, which included a performance at The Shepherd’s Bush Empire, mere months after supporting at act at the same venue and a triumphant hat-trick win at the British Country Music Awards, claiming awards including: ‘Entertainer of the year’, ‘Best Album’, and ‘Best Male Vocalist Of The Year’   With an arena support tour confirmed with the Corrs in January […]

Red Cross teams up top musicians with refugees for album based on real-life stories of survival

Yesterday D Digital launched the online publicity campaign for the British Red Cross’ new music focused project – The Long Road Coverage & Press release below                 Red Cross teams up top musicians with refugees for album based on real-life stories of survival Scroobius Pip, Kindness and Sierra Leone All Stars among first artists to take part Brit Award-winning Ethan Johns to produce the album Public have a chance to be part of music history through online photo project to create album artwork A ground-breaking concept album based on the real-life experiences of refugees and asylum seekers in the UK is being created by some of the country’s top musicians and the Red Cross. The Long Road album will see artists including spoken word poet Scroobius Pip, singer-songwriter Kindness and the Sierra Leone Refugee All Stars pair up with a person who has been forced to flee their home and seek safety in the UK to tell their story. Brit Award winner Ethan Johns, who has worked with the Kings of Leon, Laura Marling and The Vaccines, will produce the album. “This is a very special opportunity to create an album with a narrative that helps more people understand the realities of being a refugee and the journeys people go through,” said Johns. “Music is one of the oldest forms of storytelling, and these are important stories to be told.” Kindness’s Adam Bainbridge, whose grandmother, Amina Desai, was South Africa’s longest serving female Indian political prisoner for her defiance of the apartheid regime, approached the Red Cross when he heard about the project. Adam is working closely with Ayman Hirh, a refugee who fled Syria when the fighting broke out in 2012. He said: “I’ve seen with my own eyes that […]

Online Music PR 101 – Tip #4 – Be persistent

Persistence is an intrinsic quality for any good publicist. It’s tough to get a response sometimes from a client or a journalist but it’s important to be persistent and keep pushing. If your search for a premiere partner, content placement or album review is taking a while.. don’t be disheartened. Finding the right fit takes time. It always pays to go the extra mile and never give up, even if things can feel a little futile sometimes. Keep the faith Top tip: journalists always say don’t badger them on the phone – email is always probably the best route, certainly initially but if it’s urgent & quick & you have your elevator pitch down – don’t be scared to give people a call. DD