Decca create philosophical interactive outdoor advertising campaign to launch new Melody Gardot album ‘Currency Of Man’

Decca Records UK today announced details of an innovative interactive outdoor advertising campaign: two unique outdoor billboards, each with a large free blank space where members of the public are invited to write messages and answer an important question posed by world renowned vocalist and songwriter Melody Gardot: “What is our worth? And how do we define it”? The billboards (located in Kensington and Loughborough Junction, London) have attracted hundreds of members of the public who have written messages and created illustrations, sharing their personal thoughts on the philosophical question, which inspired Melody’s new album, Currency of Man. Interestingly and perhaps surprisingly, entries have been predominantly sincere with one person writing: “Picking up those who fall” and stating humanities worth should be defined by “How We Care For Others”. The campaign also includes a microsite, designed to be an online space for people to answer the question “What is our worth”. It also features a selection of comments made on the physical billboard, making it a fully integrated multimedia campaign. The wider marketing campaign also features innovative fly posters, which are currently being distributed, featuring comments and contributions made by the public to the two billboards. Media advertising will feature full-page music magazine adverts, which differ significantly from traditional music industry advertising and instead focus on statements written by Melody Gardot highlighting the thought provoking message behind her new release.  The campaign also includes the creation of a Melody Gardot bank note, with plans in place for an exciting media moment using the new currency, to take place at a later point in the campaign. Plans are also in place for an international roll out of the marketing campaign across various key European and US territories, with content created by Melody and responses from the public already being translated into […]

Melody Gardot releases Preacherman video to raise awareness for The Emmett Till Legacy Foundation, which educates young children about racism in the United States

Melody Gardot and the Emmett Till Legacy Foundation today announced they have created a powerful new video for Melody’s new track ‘Preacherman’ which features on her socially conscious new album ‘Currency Of Man’. Emmett was a 14-year-old black teenager in 1950’s America, whose racially motivated murder marked a landmark moment in the Civil Rights movement. The Preacherman video was created by Melody as a poetic tribute to Emmett’s story and will help raise awareness for the foundation, which works with young children in the US educating them about racism.   Watch the Preacherman video now on the Emmett Till Legacy Foundation website: http://www.emmetttilllegacyfoundation.com Emmett’s family are heavily involved in the Preacherman project. The family learned that Melody planned to make a video to honour Emmett, when his cousin Dr. Edelia Carthan, known as Dr. Jay, saw an advert online looking for extras to take part in the video. Dr. Jay reached out to Melody, and featured as an actor in the video as well as working closely with Melody on the project as a whole. Together they created the hard-hitting video, filmed by director Calum Macdiarmid, produced by Great Guns and shot on location in Mississippi.   Melody stated: “The profound nature of our existence is that we are able at any moment to connect to anyone, anywhere. History is there to remind us of how far we’ve come, and every day our journey is to continue with that progress of becoming more wise, more compassionate and more considerate human beings. Remembering Emmett Till through song is a way to remind people that there is no need to continue with senseless crimes. Race and racism do no go hand in hand. We are only one race: human.”   Considered a flash point in the chain of events that sparked the civil rights movement, Emmett Till’s murder showed many the full brutality of racial prejudice in the United States, particularly due to the heroic approach of his mother, who made […]