UK Country superstar duo THE SHIRES to perform at 2015 BBC Music Awards

      Album chart dominating British country superstars The Shires (Crissie Rhodes and Ben Earle) today announced they will join acts including: Rod Steward, James Bay, Ellie Goulding, Little Mix, Hozier, Jess Glynne and One Direction performing at this year’s 2015 BBC Music Awards, which will be hosted by Chris Evans and Fearne Cotton and take place on Thursday 10 December. The Shires, who are currently on tour in the U.S with fellow country band Little Big Town, stated: “It is an honour to be asked to perform at this year’s BBC Music Awards. The BBC have been amazing this year, backing us at every opportunity, especially at Radio 2 who have played our music extensively! What a way to finish the year. It’s been awesome and we are so grateful to our fans who have made it all possible.” The Shires BBC Music Award performance will top off a incredible year for the Brit Country superstars whose chart debut Brave rocketed into the top 10 on its release earlier this year, making them the first ever British country band to land a top 10 record in the UK and one of the biggest break through acts of 2015. A whirlwind summer schedule followed, with triumphant performances at events and venues from Glastonbury, Isle Of Wight and London’s Hyde Park to the home of country, Nashville’s Grand Ole Opry. The Shires brought 2015 to a close with a much anticipated headline tour, which included a performance at The Shepherd’s Bush Empire, mere months after supporting at act at the same venue and a triumphant hat-trick win at the British Country Music Awards, claiming awards including: ‘Entertainer of the year’, ‘Best Album’, and ‘Best Male Vocalist Of The Year’   With an arena support tour confirmed with the Corrs in January […]

Online Music PR 101 – Tip #4 – Be persistent

Persistence is an intrinsic quality for any good publicist. It’s tough to get a response sometimes from a client or a journalist but it’s important to be persistent and keep pushing. If your search for a premiere partner, content placement or album review is taking a while.. don’t be disheartened. Finding the right fit takes time. It always pays to go the extra mile and never give up, even if things can feel a little futile sometimes. Keep the faith Top tip: journalists always say don’t badger them on the phone – email is always probably the best route, certainly initially but if it’s urgent & quick & you have your elevator pitch down – don’t be scared to give people a call. DD

New client alert! Introducing: guns . Debut track: Ricochet. Premiere on Blah Blah Blah Science!

Introducing guns – a 24 year old singer-songwriter from Trondheim, Norway. Her debut track ‘Ricochet’ was premiered with Blah Blah Blah Science who described the track as follows: Debut track “Ricochet” matches dreamy neatly constructed production to already impressive songcraft (that chorus hook is something very serious indeed) and a broad, diffuse yet complementary, palette of influences including Kate Bush, Blood Orange and ABBA http://blahblahblahscience.com/premiere-2/premiere-guns-ricochet   Taken a listen now:  

Decca create philosophical interactive outdoor advertising campaign to launch new Melody Gardot album ‘Currency Of Man’

Decca Records UK today announced details of an innovative interactive outdoor advertising campaign: two unique outdoor billboards, each with a large free blank space where members of the public are invited to write messages and answer an important question posed by world renowned vocalist and songwriter Melody Gardot: “What is our worth? And how do we define it”? The billboards (located in Kensington and Loughborough Junction, London) have attracted hundreds of members of the public who have written messages and created illustrations, sharing their personal thoughts on the philosophical question, which inspired Melody’s new album, Currency of Man. Interestingly and perhaps surprisingly, entries have been predominantly sincere with one person writing: “Picking up those who fall” and stating humanities worth should be defined by “How We Care For Others”. The campaign also includes a microsite, designed to be an online space for people to answer the question “What is our worth”. It also features a selection of comments made on the physical billboard, making it a fully integrated multimedia campaign. The wider marketing campaign also features innovative fly posters, which are currently being distributed, featuring comments and contributions made by the public to the two billboards. Media advertising will feature full-page music magazine adverts, which differ significantly from traditional music industry advertising and instead focus on statements written by Melody Gardot highlighting the thought provoking message behind her new release.  The campaign also includes the creation of a Melody Gardot bank note, with plans in place for an exciting media moment using the new currency, to take place at a later point in the campaign. Plans are also in place for an international roll out of the marketing campaign across various key European and US territories, with content created by Melody and responses from the public already being translated into […]

Online Music PR 101 Blog – Tip #2 – Transparency

Tip #2 Transparency – a client told me recently that one of the reasons she liked working with me is that D Digital is transparent. It was a lovely compliment, but it is quite telling about how some online music PR’s operate. We are always honest. PR’s can have a reputation for bending the truth, but I think when it comes to your clients, you’ve got to tell it straight. If an artist is under performing, you need to communicate this, your on the pay roll to achieve results, but really a client is employing you for your experience and your contacts… I would council any online music PR professional, to keep your client in the loop… even if it’s not good news, if you communicate clearly in a timely fashion, and come up with solutions to problems, then they will trust and value the work you do. Tips: Keep reports detailed and on time. Don’t give them in late or with fuzzy detail Keep your client in the loop – don’t be afraid to call / email… some PRs don’t want to bother their clients too much, but they are paying you to bother them. Chase them, they want results and they don’t mind if you keep on them if you need answers in order to achieve results. Give them the bad news – bad news is hard to deliver sometimes, but if you have a plan and a solution in mind, then it shouldn’t be a problem for long D

Melody Gardot releases Preacherman video to raise awareness for The Emmett Till Legacy Foundation, which educates young children about racism in the United States

Melody Gardot and the Emmett Till Legacy Foundation today announced they have created a powerful new video for Melody’s new track ‘Preacherman’ which features on her socially conscious new album ‘Currency Of Man’. Emmett was a 14-year-old black teenager in 1950’s America, whose racially motivated murder marked a landmark moment in the Civil Rights movement. The Preacherman video was created by Melody as a poetic tribute to Emmett’s story and will help raise awareness for the foundation, which works with young children in the US educating them about racism.   Watch the Preacherman video now on the Emmett Till Legacy Foundation website: http://www.emmetttilllegacyfoundation.com Emmett’s family are heavily involved in the Preacherman project. The family learned that Melody planned to make a video to honour Emmett, when his cousin Dr. Edelia Carthan, known as Dr. Jay, saw an advert online looking for extras to take part in the video. Dr. Jay reached out to Melody, and featured as an actor in the video as well as working closely with Melody on the project as a whole. Together they created the hard-hitting video, filmed by director Calum Macdiarmid, produced by Great Guns and shot on location in Mississippi.   Melody stated: “The profound nature of our existence is that we are able at any moment to connect to anyone, anywhere. History is there to remind us of how far we’ve come, and every day our journey is to continue with that progress of becoming more wise, more compassionate and more considerate human beings. Remembering Emmett Till through song is a way to remind people that there is no need to continue with senseless crimes. Race and racism do no go hand in hand. We are only one race: human.”   Considered a flash point in the chain of events that sparked the civil rights movement, Emmett Till’s murder showed many the full brutality of racial prejudice in the United States, particularly due to the heroic approach of his mother, who made […]