Online Music PR 101 – Tip #4 – Be persistent

Persistence is an intrinsic quality for any good publicist. It’s tough to get a response sometimes from a client or a journalist but it’s important to be persistent and keep pushing. If your search for a premiere partner, content placement or album review is taking a while.. don’t be disheartened. Finding the right fit takes time. It always pays to go the extra mile and never give up, even if things can feel a little futile sometimes. Keep the faith Top tip: journalists always say don’t badger them on the phone – email is always probably the best route, certainly initially but if it’s urgent & quick & you have your elevator pitch down – don’t be scared to give people a call. DD