Red Cross teams up top musicians with refugees for album based on real-life stories of survival

Yesterday D Digital launched the online publicity campaign for the British Red Cross’ new music focused project – The Long Road Coverage & Press release below http://www.nme.com/news/scroobius-pip/86220 http://www.thefader.com/2015/06/15/kindness-red-cross http://diymag.com/2015/06/16/kindness-adam-bainbridge-is-working-with-the-red-cross-to-tell-the-stories-of-refugees                 Red Cross teams up top musicians with refugees for album based on real-life stories of survival Scroobius Pip, Kindness and Sierra Leone All Stars among first artists to take part Brit Award-winning Ethan Johns to produce the album Public have a chance to be part of music history through online photo project to create album artwork A ground-breaking concept album based on the real-life experiences of refugees and asylum seekers in the UK is being created by some of the country’s top musicians and the Red Cross. The Long Road album will see artists including spoken word poet Scroobius Pip, singer-songwriter Kindness and the Sierra Leone Refugee All Stars pair up with a person who has been forced to flee their home and seek safety in the UK to tell their story. Brit Award winner Ethan Johns, who has worked with the Kings of Leon, Laura Marling and The Vaccines, will produce the album. “This is a very special opportunity to create an album with a narrative that helps more people understand the realities of being a refugee and the journeys people go through,” said Johns. “Music is one of the oldest forms of storytelling, and these are important stories to be told.” Kindness’s Adam Bainbridge, whose grandmother, Amina Desai, was South Africa’s longest serving female Indian political prisoner for her defiance of the apartheid regime, approached the Red Cross when he heard about the project. Adam is working closely with Ayman Hirh, a refugee who fled Syria when the fighting broke out in 2012. He said: “I’ve seen with my own eyes that […]

Online Music PR 101 Blog – Tip #2 – Transparency

Tip #2 Transparency – a client told me recently that one of the reasons she liked working with me is that D Digital is transparent. It was a lovely compliment, but it is quite telling about how some online music PR’s operate. We are always honest. PR’s can have a reputation for bending the truth, but I think when it comes to your clients, you’ve got to tell it straight. If an artist is under performing, you need to communicate this, your on the pay roll to achieve results, but really a client is employing you for your experience and your contacts… I would council any online music PR professional, to keep your client in the loop… even if it’s not good news, if you communicate clearly in a timely fashion, and come up with solutions to problems, then they will trust and value the work you do. Tips: Keep reports detailed and on time. Don’t give them in late or with fuzzy detail Keep your client in the loop – don’t be afraid to call / email… some PRs don’t want to bother their clients too much, but they are paying you to bother them. Chase them, they want results and they don’t mind if you keep on them if you need answers in order to achieve results. Give them the bad news – bad news is hard to deliver sometimes, but if you have a plan and a solution in mind, then it shouldn’t be a problem for long D

Melody Gardot releases Preacherman video to raise awareness for The Emmett Till Legacy Foundation, which educates young children about racism in the United States

Melody Gardot and the Emmett Till Legacy Foundation today announced they have created a powerful new video for Melody’s new track ‘Preacherman’ which features on her socially conscious new album ‘Currency Of Man’. Emmett was a 14-year-old black teenager in 1950’s America, whose racially motivated murder marked a landmark moment in the Civil Rights movement. The Preacherman video was created by Melody as a poetic tribute to Emmett’s story and will help raise awareness for the foundation, which works with young children in the US educating them about racism.   Watch the Preacherman video now on the Emmett Till Legacy Foundation website: http://www.emmetttilllegacyfoundation.com Emmett’s family are heavily involved in the Preacherman project. The family learned that Melody planned to make a video to honour Emmett, when his cousin Dr. Edelia Carthan, known as Dr. Jay, saw an advert online looking for extras to take part in the video. Dr. Jay reached out to Melody, and featured as an actor in the video as well as working closely with Melody on the project as a whole. Together they created the hard-hitting video, filmed by director Calum Macdiarmid, produced by Great Guns and shot on location in Mississippi.   Melody stated: “The profound nature of our existence is that we are able at any moment to connect to anyone, anywhere. History is there to remind us of how far we’ve come, and every day our journey is to continue with that progress of becoming more wise, more compassionate and more considerate human beings. Remembering Emmett Till through song is a way to remind people that there is no need to continue with senseless crimes. Race and racism do no go hand in hand. We are only one race: human.”   Considered a flash point in the chain of events that sparked the civil rights movement, Emmett Till’s murder showed many the full brutality of racial prejudice in the United States, particularly due to the heroic approach of his mother, who made […]

Fezzee SXSW Launch

A successful launch for new client Fezzee, with pieces across key publications: T3, Hype Bot, Event Magazine and Music Ally! http://www.t3.com/news/fezzee-fezzmesh-makes-a-device-to-device-network-no-wi-fi-required http://www.hypebot.com/hypebot/2015/03/fezzee-introduces-new-device-to-device-technology-for-festivals-at-sxsw-.html http://www.eventmagazine.co.uk/top-tech-fezzmesh/brands/article/1339038 Press release: http://cdn.fezzee.com/FezzeePressReleaseSxSW2015_FINAL.pdf                                      

UK Country duo THE SHIRES make chart history

First British country band to hit the UK Official Albums Chart Top 10             In a ground-breaking chart first, The Shires – Crissie Rhodes and Ben Earle (from Bedfordshire and Hertfordshire) – have become the first British country band to reach the Top 10 in the Official UK Album Chart with their debut ‘Brave’, released this week.   The duo, who recently became the first UK signing to the re-launched Decca Nashville label, have today reached No.10 in the charts. Having overtaken Hozier, and just behind Paloma Faith, The Shires now sit comfortably alongside mainstream pop acts such as Kelly Clarkson, Ed Sheeran and Sam Smith.   Official Charts Company Chief Executive Martin Talbot, confirmed this unprecedented achievement, “This is a fantastic feat by this young British country duo. No country act has ever made this kind of impact on the chart before – it is truly remarkable.”   The Shires’ record-breaking chart position is further evidence of the current cultural shift of country music moving eastwards from Nashville. From Dolly Parton’s Pyramid Stage set at Glastonbury last summer, to the increasingly successful annual Country to Country Festival at The O2 (at which The Shires are performing four times this weekend), and the popularity of recent hit musical TV show ‘Nashville’, never before has the country music genre had such a following in this country. Young British artists are now identifying with country singers such as Taylor Swift and Kacey Musgraves, who have re-defined the genre by eradicating old stereotypes and appealing to a much younger audience.   BBC Radio 2’s Bob Harris comments on the phenomenon: “I’ve been doing the country show for 15 years now, and in the whole of that time I’ve never known things to be quite as exciting as they […]