New client alert! Introducing: guns . Debut track: Ricochet. Premiere on Blah Blah Blah Science!

Introducing guns – a 24 year old singer-songwriter from Trondheim, Norway. Her debut track ‘Ricochet’ was premiered with Blah Blah Blah Science who described the track as follows: Debut track “Ricochet” matches dreamy neatly constructed production to already impressive songcraft (that chorus hook is something very serious indeed) and a broad, diffuse yet complementary, palette of influences including Kate Bush, Blood Orange and ABBA http://blahblahblahscience.com/premiere-2/premiere-guns-ricochet   Taken a listen now:  

Decca create philosophical interactive outdoor advertising campaign to launch new Melody Gardot album ‘Currency Of Man’

Decca Records UK today announced details of an innovative interactive outdoor advertising campaign: two unique outdoor billboards, each with a large free blank space where members of the public are invited to write messages and answer an important question posed by world renowned vocalist and songwriter Melody Gardot: “What is our worth? And how do we define it”? The billboards (located in Kensington and Loughborough Junction, London) have attracted hundreds of members of the public who have written messages and created illustrations, sharing their personal thoughts on the philosophical question, which inspired Melody’s new album, Currency of Man. Interestingly and perhaps surprisingly, entries have been predominantly sincere with one person writing: “Picking up those who fall” and stating humanities worth should be defined by “How We Care For Others”. The campaign also includes a microsite, designed to be an online space for people to answer the question “What is our worth”. It also features a selection of comments made on the physical billboard, making it a fully integrated multimedia campaign. The wider marketing campaign also features innovative fly posters, which are currently being distributed, featuring comments and contributions made by the public to the two billboards. Media advertising will feature full-page music magazine adverts, which differ significantly from traditional music industry advertising and instead focus on statements written by Melody Gardot highlighting the thought provoking message behind her new release.  The campaign also includes the creation of a Melody Gardot bank note, with plans in place for an exciting media moment using the new currency, to take place at a later point in the campaign. Plans are also in place for an international roll out of the marketing campaign across various key European and US territories, with content created by Melody and responses from the public already being translated into […]

Online Music PR 101 – Tip #3 – Be careful what you take on

Tip #3 – Online Music PR 101 – Be careful what you take on Some PRs try and keep the books balanced by taking on as many projects as possible. When I started D Digital I promised myself I wouldn’t take on anything that didn’t have musical merit, I didn’t like personally or if my workload was too high. It might seem like everything will be OK but it won’t. You won’t achieve any results as you won’t have any time to work the projects, or you won’t achieve any results as the artist is not in the position to gain coverage, or you aren’t the right person for the job. My view is: if your not excited about a project, don’t take it on. If you are too busy, don’t take it on. Your boss/bank manager might be pressuring you to bring in more cash, but it shouldn’t be at the cost to your career. D

Online Music PR 101 Blog – Tip #2 – Transparency

Tip #2 Transparency – a client told me recently that one of the reasons she liked working with me is that D Digital is transparent. It was a lovely compliment, but it is quite telling about how some online music PR’s operate. We are always honest. PR’s can have a reputation for bending the truth, but I think when it comes to your clients, you’ve got to tell it straight. If an artist is under performing, you need to communicate this, your on the pay roll to achieve results, but really a client is employing you for your experience and your contacts… I would council any online music PR professional, to keep your client in the loop… even if it’s not good news, if you communicate clearly in a timely fashion, and come up with solutions to problems, then they will trust and value the work you do. Tips: Keep reports detailed and on time. Don’t give them in late or with fuzzy detail Keep your client in the loop – don’t be afraid to call / email… some PRs don’t want to bother their clients too much, but they are paying you to bother them. Chase them, they want results and they don’t mind if you keep on them if you need answers in order to achieve results. Give them the bad news – bad news is hard to deliver sometimes, but if you have a plan and a solution in mind, then it shouldn’t be a problem for long D