Online Music PR 101 – Tip #4 – Be persistent

Persistence is an intrinsic quality for any good publicist. It’s tough to get a response sometimes from a client or a journalist but it’s important to be persistent and keep pushing. If your search for a premiere partner, content placement or album review is taking a while.. don’t be disheartened. Finding the right fit takes time. It always pays to go the extra mile and never give up, even if things can feel a little futile sometimes. Keep the faith Top tip: journalists always say don’t badger them on the phone – email is always probably the best route, certainly initially but if it’s urgent & quick & you have your elevator pitch down – don’t be scared to give people a call. DD

Online Music PR 101 Blog – Tip #2 – Transparency

Tip #2 Transparency – a client told me recently that one of the reasons she liked working with me is that D Digital is transparent. It was a lovely compliment, but it is quite telling about how some online music PR’s operate. We are always honest. PR’s can have a reputation for bending the truth, but I think when it comes to your clients, you’ve got to tell it straight. If an artist is under performing, you need to communicate this, your on the pay roll to achieve results, but really a client is employing you for your experience and your contacts… I would council any online music PR professional, to keep your client in the loop… even if it’s not good news, if you communicate clearly in a timely fashion, and come up with solutions to problems, then they will trust and value the work you do. Tips: Keep reports detailed and on time. Don’t give them in late or with fuzzy detail Keep your client in the loop – don’t be afraid to call / email… some PRs don’t want to bother their clients too much, but they are paying you to bother them. Chase them, they want results and they don’t mind if you keep on them if you need answers in order to achieve results. Give them the bad news – bad news is hard to deliver sometimes, but if you have a plan and a solution in mind, then it shouldn’t be a problem for long D

Melody Gardot releases Preacherman video to raise awareness for The Emmett Till Legacy Foundation, which educates young children about racism in the United States

Melody Gardot and the Emmett Till Legacy Foundation today announced they have created a powerful new video for Melody’s new track ‘Preacherman’ which features on her socially conscious new album ‘Currency Of Man’. Emmett was a 14-year-old black teenager in 1950’s America, whose racially motivated murder marked a landmark moment in the Civil Rights movement. The Preacherman video was created by Melody as a poetic tribute to Emmett’s story and will help raise awareness for the foundation, which works with young children in the US educating them about racism.   Watch the Preacherman video now on the Emmett Till Legacy Foundation website: http://www.emmetttilllegacyfoundation.com Emmett’s family are heavily involved in the Preacherman project. The family learned that Melody planned to make a video to honour Emmett, when his cousin Dr. Edelia Carthan, known as Dr. Jay, saw an advert online looking for extras to take part in the video. Dr. Jay reached out to Melody, and featured as an actor in the video as well as working closely with Melody on the project as a whole. Together they created the hard-hitting video, filmed by director Calum Macdiarmid, produced by Great Guns and shot on location in Mississippi.   Melody stated: “The profound nature of our existence is that we are able at any moment to connect to anyone, anywhere. History is there to remind us of how far we’ve come, and every day our journey is to continue with that progress of becoming more wise, more compassionate and more considerate human beings. Remembering Emmett Till through song is a way to remind people that there is no need to continue with senseless crimes. Race and racism do no go hand in hand. We are only one race: human.”   Considered a flash point in the chain of events that sparked the civil rights movement, Emmett Till’s murder showed many the full brutality of racial prejudice in the United States, particularly due to the heroic approach of his mother, who made […]